What is Oud? The Essence, History, and Impact

What is Oud? The Essence, History, and Impact

Oud, or agarwood, is a luxurious resin from Aquilaria trees, prized for its rich, woody, sweet, and earthy aroma. With a history spanning thousands of years, oud has been used in Middle Eastern and Asian cultures for religious ceremonies, traditional medicine, and as a symbol of prestige.

Valued for its rarity and unique scent profile, oud is a key ingredient in high-end perfumes, incense, and essential oils. However, the demand for oud has led to overharvesting, affecting local communities and ecosystems.

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Fragrance layering 101

Master the art of perfume layering with our fragrance layering 101 guide to give you the basics on how to layer your perfume. Tell us what's your favourite layer combinations!
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