Press & Media Requests

For media enquiries, please drop us an email at info@sifr.sg with the subject Press enquiry.

 

In the News

conde naste traveller

Sifr Aromatics

One of the finest custom perfumers in Southeast Asia.

BBC

Smells like good business

Johari Kazura talks about the challenges of running a perfumery in Singapore.

Straits Times

Sifr experiment pays off for Jamal Kazura perfume business

At his shop in Arab Street, old is combined with the new. He revived some of the handmade products that his grandfather sold [...] except that he uses organic butters and exotic oils like argan oil.

Where to shop for local bespoke fragrances and perfumes

It's hard not to notice Sifr Aromatics in Arab Street. Not only is the shop a beautiful space, customers [...] flit in and out, often with purchases, and always happy with their buys.

honeycombers

Sifr Aromatics: Singapore nostalgia, perfume and heritage in a bottle

... Johari is always creating something new. Like most artists, it all starts with an inspiration – an idea, a memory, or an ingredient. 

Finding a common language

Perfume-making at Sifr is a boundlessly customisable experience, where Kazura will help sift through your favourite olfactory memories, preferences and ingredients.

Silverkris

7 Singapore perfume brands offering up unique scents

The products featured in the store’s warm, cosy interior range from balms to soy-based candles and small-batch perfumes. The brand also runs perfume-making sessions as well as custom perfume consultations.